Today, I want to talk to you about a problem I’ve found on twitter. Horrific Hashtagging. Now, I understand the use of the hashtag. I even utilize them! However, there comes a point where you can have too many hashtags. This is when it gets horrific.
An example of horrific hastagging is when someone who has an Etsy store (just for example, but this applies to a wide range of people) decides to promote one of their items on twitter. I’ve seen people do something like this:
#chainmaille #sale #etsy #buythis etsy.me/blah #yourmom #iliketodance #tootiefrooty .. and so on.
Now, hashtags and links all show up in what is usually the same color because the hashtags are technically links. So, with that being said, in order for someone to click on your link, they first have to FIND your link. Who’s going to want to do that? I know that using hashtags is a good way to market your product, but if you’re doing this, you need to realize you’re not turning people toward your product, you’re turning them away. Here is a more acceptable example:
Chainmaille belt etsy.me #chainmaille #belt #etsy.
Have something that isn’t hashtagged in there! Have the link out front, not buried in the middle of hashtags! Don’t have a lot of hashtags or irrelevant ones! It’s a common mistake I’m seeing.
Also, to all of my fellow sellers out there, please keep in mind that Twitter is great for promoting your product, but you should also tweet other things. Like, what you’re working on, what you’re up to… things like that. If all you’re going to do is tweet links to products in your shop, you’re likely to have less followers. Be interesting! Be engaging! You’re an artist and if people are following you, let them get to know you a bit better!
- Don’t bury your links in a sea of hashtags.
- Don’t use hashtags that have nothing to do with what you are linking or saying.
- Use hashtags responsibly.
- Don’t just tweet links to the products in your shop.
- Engage your audience.
If you need any further help on this matter or would like someone to help you with your social media accounts, feel free to read more about my work as a Virtual Assistant and what I can do for you.
Thanks for reading and keep it classy!